When bad things happen, what you do and how you communicate can have a significant and long lasting impact on your reputation.
Managing communications during a crisis is not easy but the fundamentals are pretty simple:
- Accept your fair share of responsibility
- Communicate a clear corrective action plan
- Keep your audience posted on your progress.
For the most part, people will forgive honest mistakes as long as the person (or organization) who made them is accountable and shows both a willingness and a credible plan to correct it.
The Crisis Communication Process
Our crisis management services begin with helping our clients maintain clear and credible messaging that can evolve as the situation does. We work closely with our client’s team and advisors to ensure that their public facing message complements other important aspects of the situation such as legal or internal considerations.
Our team of PR professionals work closely to help clients identify and prioritize their most important stakeholders and devise a customized plan to deliver messages to them through the most appropriate channels.
We will either serve as our client’s public spokesperson or help them identify and train one within their own organization.
We will also advise and assist our client with external communication (such as the news media) as well as internal communication (employees and other stakeholders).
Get Started with Hubbell Communications
After a brief conversation, we can tell you whether our team is a potential fit or if we need to refer you to someone else.
If you’re ready to proceed, we can schedule a follow-up meeting to collect the information we need to produce a scope of work and budget for you. Otherwise, we can provide the information necessary to help you make your decision.