Using Social Media Responsibly as a PR Professional

Social media is a vital tool in gaining public exposure, but that exposure comes with risks. Making social media responsibly second nature is extremely important in maintaining a positive image and sense of credibility. Whether it’s your personal profile or that of your organization, it is important to act responsibly and communicate well. Social media [...]

August 4th, 2016|Autumn Prull, Commentary|

The Benefits of Online Referral Marketing

Referral marketing strategies have changed over the years. With the evolution of web based technology, people no longer refer to referral marketing as simply “word-of-mouth marketing” anymore. Between the introduction of social media platforms and digital based referral programs, to the constantly growing ecommerce industry, online referral marketing has become a competitive tool for generating [...]

July 28th, 2016|Autumn Prull, Commentary|

Brexit: National Suicide or Escaping the Inevitable EU Collapse?

On June 23, the United Kingdom became the first ever country to withdraw from the European Union. In a national referendum on the issue, 52 percent of the public voted to leave, while the remaining 48 percent expressed their will to stay. The decision has sent shockwaves throughout the British economy. The pound fell sharply [...]

July 14th, 2016|Christian Britschgi, Commentary|

Data Mining Techniques to Polish Your PR Strategy

The term “big data” saw a lot of hype in recent years. Today it receives less attention overall, but that doesn’t mean it’s any less important. Instead, the concept of data mining – looking at data sets so large they don’t fit in a spreadsheet – is now relatively commonplace. Still, many businesses are just [...]

July 7th, 2016|Commentary, Kara Hansen|

5 Qualities to Look for Before Hiring a PR firm

Hiring a PR firm can be daunting, especially given how much the lines have blurred between PR firms, advertising agencies, marketing and digital firms over the years. In the old days, ad agencies did advertising, PR firms did PR, marketing firms marketed, and so on. Today, it’s hard to tell who does what. There are [...]

June 24th, 2016|Commentary, Ward Hubbell|

PR Lessons You Can Learn From Donald Trump

Donald Trump – love him or hate him – has officially won enough delegates to claim the Republican nomination for the 2016 presidential election. A businessman and reality TV star, Trump is arguably the most controversial and divisive candidate America has seen in decades. Throughout the primary election season, many people have viewed Trump as [...]

June 16th, 2016|Autumn Prull, Commentary|

Turmoil in Brazil: Dilma’s Impeachment, Zika Virus & Olympic Sewage

Hosting the Olympics offers a country an unmatched opportunity to reap public relations success. Having the whole world’s attention fixated on you, as billions cheer for their favorite athletes, can do wonders for any nation’s image. Such was certainly the case with the 2008 Beijing Olympics, in which meticulous Chinese planning and exuberant showmanship allowed [...]

June 9th, 2016|Christian Britschgi, Commentary|

Digital Advocacy on a Shoestring Budget

Digital advocacy has become one of the most powerful marketing tools of the 21st century. With technology developing at what seems to be an ever-increasing rate, it is vital to understand and, more importantly, to be able to leverage rapidly changing digital communication platforms. From smartphones and tablets to computers and game consoles, the number [...]

June 2nd, 2016|Autumn Prull, Commentary|

6 Traits and Tactics of an Effective Spokesperson

A trusted spokesperson is one of the most effective tools for any organization, cause or public relations campaign. Generally speaking, people relate better to people than they do, say, to corporate missives, memos or fact sheets. This is why product testimonials from real people – for vacation hotels, plumbers, restaurants or what have you – [...]

May 26th, 2016|Commentary, Scott Bruun|