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6 Traits and Tactics of an Effective Spokesperson

A trusted spokesperson is one of the most effective tools for any organization, cause or public relations campaign. Generally speaking, people relate better to people than they do, say, to corporate missives, memos or fact sheets. This is why product testimonials from real people – for vacation hotels, plumbers, restaurants or what have you – [...]

May 26th, 2016|Commentary, Scott Bruun|

Apple vs. FBI: More Than a PR War

Clausewitz defined war as “politics by others means.” In other words, while politics is largely about negotiating or facilitating public outcomes, war strives to compel those outcomes. The still-raging public relations battle between Apple and the FBI is an example of private political negotiations that failed (or were never attempted). Thus, both parties opted for [...]

March 17th, 2016|Commentary, Scott Bruun|

Top PR Fails of 2015, Part 2

Learning from our mistakes is a good thing. Learning from the mistakes of others is even better. Groucho Marx probably got it right when he said: “Learn from the mistakes of others. You can never live long enough to make them all yourself.” Last September, we published a piece that spoke of the top PR [...]

January 28th, 2016|Commentary, Scott Bruun|

DeFazio Does Right for Oregon Fishermen

January 07, 2016 Who says Alaska should have all the fun? Sure, they’ve got polar bears, pipelines and Palins. Plenty of snow and ice, too. But while Alaska’s Bering Sea might be colder, the Beaver State’s seas are just as deadly. That’s why, if you haven’t already heard, the Discovery Channel is bringing one of [...]

January 7th, 2016|Commentary, Scott Bruun|

How Donald Trump is Winning with a Failing PR Strategy

December 18, 2015 Donald Trump’s campaign has broken every rule in the public relations rulebook. The conventional public relations rulebook, that is. Trump’s rhetoric is often angry and almost always bombastic. He seems to speak before thinking. He makes fun of people with handicaps. He occasionally (OK, more than occasionally) alienates his own supporters. And [...]

December 21st, 2015|Commentary, Scott Bruun|

Oregon’s Failing Grade in Ethics

November 18, 2015 By any account, Oregon earns an “A” grade in livability, cultural and culinary intrigue, natural beauty, and in the quality of her people. However, in a report issued last week by the Center for Public Integrity, Oregon fails absolutely – earning an “F” grade – in government ethics, integrity and accountability. In [...]

November 18th, 2015|Commentary, Scott Bruun|

The Next Jack Kemp

November 11, 2015 It was 1995 and our first trip to Las Vegas. My wife of less than one year was there for a national dental convention she was staffing. Not much of a gambler, I had little interest in going at first. Little interest, that is, until I learned that the convention’s keynote address [...]

November 11th, 2015|Commentary, Scott Bruun|

Conversations about Portland’s Future

November 6, 2015 In hindsight, it probably should not have been much of a surprise last week when Charlie Hales announced that he would not be seeking re-election as Mayor of Portland. After all, Hales was facing a top-tier opponent. He was down in the polls due to widespread dissatisfaction with his leadership. And any [...]

November 6th, 2015|Commentary, Scott Bruun|

Two for Oregon’s Future

October 28, 2015 Anyone who’s read two or three of these columns will be aware of a theme. There is no veil – thin or otherwise - covering this writer’s bias. Which is: Oregon, for all that’s great about the state and its people, has suffered profound and lasting injury. Injury directly attributable to decades [...]

October 28th, 2015|Commentary, Scott Bruun|

Working Oregonians Hurt By State Policies

Cliff Bentz lives as far away from Portland as one can live, and still be an Oregonian. He lives in the town of Ontario, roughly a 5-iron away from the Idaho border. An attorney by trade, Bentz serves in the Oregon House where he represents Ontario, Baker City, Burns and many other smaller towns in [...]

October 21st, 2015|Commentary, Scott Bruun|