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How to Bounce Back After a Social Media PR Blunder

In the marketplace of social media, successful brands are the ones who are able to leverage their assets into an authentic and meaningful conversation about topics that their target customers actually care about. These brands understand that establishing a consistent and genuine voice requires both vulnerability and honesty – two things that people relate to. [...]

January 14th, 2016|Chris Edmonds, Commentary|

DeFazio Does Right for Oregon Fishermen

January 07, 2016 Who says Alaska should have all the fun? Sure, they’ve got polar bears, pipelines and Palins. Plenty of snow and ice, too. But while Alaska’s Bering Sea might be colder, the Beaver State’s seas are just as deadly. That’s why, if you haven’t already heard, the Discovery Channel is bringing one of [...]

January 7th, 2016|Commentary, Scott Bruun|

Leveraging Social Media for PR Success

January 1, 2016 Social media is rapidly becoming the public’s go to source for news, information, and opinion. Literally billions of people will like, share and comment on the vast amount of content being published on social media platforms every day. That’s why understanding how best to leverage these platforms for successful outreach should be [...]

January 4th, 2016|Christian Britschgi, Commentary|

7 Reasons Why Small Businesses Need a PR Strategy

If there’s one resolution a small business should make as we round the corner on 2015, it should be to create a PR strategy – that is, if they haven’t already realized the benefits of a solid public relations plan. For those small businesses that understand how PR fits into their business model, the benefits [...]

December 31st, 2015|Commentary, Kara Hansen|

How Donald Trump is Winning with a Failing PR Strategy

December 18, 2015 Donald Trump’s campaign has broken every rule in the public relations rulebook. The conventional public relations rulebook, that is. Trump’s rhetoric is often angry and almost always bombastic. He seems to speak before thinking. He makes fun of people with handicaps. He occasionally (OK, more than occasionally) alienates his own supporters. And [...]

December 21st, 2015|Commentary, Scott Bruun|

Getting your foot in the door for a PR career

December 10, 2015 PR is an attractive field because it has an aura of glitz and glamour – high-profile events, media interactions, creative brainstorming sessions and schmoozing with folks in high places. While there are moments like these in the life of a PR professional, most of us typically spend much more time doing, shall [...]

December 10th, 2015|Commentary, Ward Hubbell|

Oregon’s Failing Grade in Ethics

November 18, 2015 By any account, Oregon earns an “A” grade in livability, cultural and culinary intrigue, natural beauty, and in the quality of her people. However, in a report issued last week by the Center for Public Integrity, Oregon fails absolutely – earning an “F” grade – in government ethics, integrity and accountability. In [...]

November 18th, 2015|Commentary, Scott Bruun|

The Next Jack Kemp

November 11, 2015 It was 1995 and our first trip to Las Vegas. My wife of less than one year was there for a national dental convention she was staffing. Not much of a gambler, I had little interest in going at first. Little interest, that is, until I learned that the convention’s keynote address [...]

November 11th, 2015|Commentary, Scott Bruun|

Conversations about Portland’s Future

November 6, 2015 In hindsight, it probably should not have been much of a surprise last week when Charlie Hales announced that he would not be seeking re-election as Mayor of Portland. After all, Hales was facing a top-tier opponent. He was down in the polls due to widespread dissatisfaction with his leadership. And any [...]

November 6th, 2015|Commentary, Scott Bruun|

Two for Oregon’s Future

October 28, 2015 Anyone who’s read two or three of these columns will be aware of a theme. There is no veil – thin or otherwise - covering this writer’s bias. Which is: Oregon, for all that’s great about the state and its people, has suffered profound and lasting injury. Injury directly attributable to decades [...]

October 28th, 2015|Commentary, Scott Bruun|