Beyoncé & Jay-Z: Marital Feud or PR Hype?

Way back in April, when Beyoncé released her now-infamous Lemonade album, social media erupted over rumors of marital strife between her and her husband, rapper (and media mogul, sports agent and designer) Jay-Z. While we may never know the true identify of “Becky with the good hair” (or if she’s even a real person), we [...]

May 19th, 2016|Chris Edmonds, Commentary|

Three Common Pitfalls of Grassroots Campaigning

There are few better ways to advocate for an issue than through grassroots campaigning. Tapping into the organic energy and passion that grassroots volunteers and organizations provide can prove decisive in affecting change. Ironically though, the things that make grassroots campaigns a powerful tool can also serve to undermine their chances of success. By their [...]

May 12th, 2016|Christian Britschgi, Commentary|

Disney Boycott: How Corporations Can Preserve LGBT Rights

On March 28th, 2016 Georgia’s Governor, Nathan Deal, announced his intentions to veto the controversial House Bill 757 that would have made it easier for individuals, non-profits, and businesses in the state to refuse service to LGBT individuals on religious grounds. Though popular among religious conservatives, HB 757 had attracted vehement opposition from LGBT rights [...]

April 25th, 2016|Christian Britschgi, Commentary|

Kanye West: Top Controversies of 2016

Not all publicity is good publicity, as many people know, but does Kanye West? Beginning his career almost 20 years ago now… you’d think he would have learned to quit while he’s ahead, but that has definitely not been the case. From Bill Cosby, to newly emerging controversies with Taylor Swift and his new album [...]

April 8th, 2016|Autumn Prull, Commentary|

The Challenges of PR in Unregulated Industries

In an age where nearly every issue is political fodder, an increasing number of debates around substantive public policy proposals are being waged through tweets and sound bites. Fostered by the advent of social media and click-driven journalism, important and complex issues are more vulnerable than ever to misinterpretation, spin and knee-jerk policy-making. Change of [...]

March 25th, 2016|Chris Edmonds, Commentary|

Apple vs. FBI: More Than a PR War

Clausewitz defined war as “politics by others means.” In other words, while politics is largely about negotiating or facilitating public outcomes, war strives to compel those outcomes. The still-raging public relations battle between Apple and the FBI is an example of private political negotiations that failed (or were never attempted). Thus, both parties opted for [...]

March 17th, 2016|Commentary, Scott Bruun|

3 Steps to Take Control of Your Online Reputation

There’s an old proverb that says, “The reputation of a thousand years may be determined by the conduct of one hour.” Never before has it been so clear as in the digital age, when a single mistake can be blown up to epic proportions and haunt a company forever. Today, a single complaint or negative [...]

March 10th, 2016|Commentary, Kara Hansen|

Countering Negative Press with Grassroots Campaigning

Having a strong grass roots component to your campaign is an essential part of countering negative attention. Every PR effort will undoubtedly attract some level of critical and even hostile messaging from both opposing interests and any media outlet that chooses to rehash their claims. Smart campaigns will be able to minimize this messaging, but [...]

February 25th, 2016|Christian Britschgi, Commentary|

Top PR Fails of 2015, Part 2

Learning from our mistakes is a good thing. Learning from the mistakes of others is even better. Groucho Marx probably got it right when he said: “Learn from the mistakes of others. You can never live long enough to make them all yourself.” Last September, we published a piece that spoke of the top PR [...]

January 28th, 2016|Commentary, Scott Bruun|

5 Surefire Ways to Earn a Reporter’s Attention

Media coverage remains one of the most cost-effective ways to get your company’s name and story out to the public, and so it’s unfortunate that the only surefire rule for pitching reporters is that there is no surefire rule to pitch reporters. However, with a little foresight and expertise, you can craft a media relations [...]

January 21st, 2016|Commentary, Kara Hansen|