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Data Mining Techniques to Polish Your PR Strategy

The term “big data” saw a lot of hype in recent years. Today it receives less attention overall, but that doesn’t mean it’s any less important. Instead, the concept of data mining – looking at data sets so large they don’t fit in a spreadsheet – is now relatively commonplace. Still, many businesses are just [...]

July 7th, 2016|Commentary, Kara Hansen|

3 Steps to Take Control of Your Online Reputation

There’s an old proverb that says, “The reputation of a thousand years may be determined by the conduct of one hour.” Never before has it been so clear as in the digital age, when a single mistake can be blown up to epic proportions and haunt a company forever. Today, a single complaint or negative [...]

March 10th, 2016|Commentary, Kara Hansen|

5 Surefire Ways to Earn a Reporter’s Attention

Media coverage remains one of the most cost-effective ways to get your company’s name and story out to the public, and so it’s unfortunate that the only surefire rule for pitching reporters is that there is no surefire rule to pitch reporters. However, with a little foresight and expertise, you can craft a media relations [...]

January 21st, 2016|Commentary, Kara Hansen|

7 Reasons Why Small Businesses Need a PR Strategy

If there’s one resolution a small business should make as we round the corner on 2015, it should be to create a PR strategy – that is, if they haven’t already realized the benefits of a solid public relations plan. For those small businesses that understand how PR fits into their business model, the benefits [...]

December 31st, 2015|Commentary, Kara Hansen|

How Will a US Embassy in Cuba Impact 2016?

The thaw in U.S.-Cuba relations is certainly a game changer for companies in both countries. But even as the United States reopened its embassy in Havana and Cuba raised a flag in Washington, and as the countries prepare for a lift of the longstanding U.S. embargo, some aspects of doing business will be much slower [...]

July 31st, 2015|Commentary, Kara Hansen|

The inevitable shift to Facebook for political news, but is traditional media dead?

June 11, 2015 For anyone keeping tabs on the state of the news media, it shouldn’t come as a surprise that Facebook is now the leading provider of political news to the younger generation. The Pew Research Center released a study this month showing that 61 percent of millennials report getting political news from Facebook, [...]

June 11th, 2015|Commentary, Kara Hansen|

Media deadlines: Don’t drop the ball

June 4, 2015 When it comes to media relations, one of the most commonly dispensed pieces of advice is to make sure you respond to a news reporter’s inquiry before their deadline. While that tip generally holds true, it’s worth noting you could still drop the ball if you follow it too closely. Think of [...]

June 5th, 2015|Commentary, Kara Hansen|

Where you look for news may depend on your political stance

Nov 10, 2014 Have you ever noticed that when your extremely right-wing cousin and fervently progressive sibling butt heads at your family’s holiday dinners, they can’t even seem to settle on the same basic facts? A recent study by the Pew Research Center might help to explain why. The study surveyed almost 3,000 Americans to [...]

November 10th, 2014|Commentary, Kara Hansen|