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Using Social Media Responsibly as a PR Professional

Social media is a vital tool in gaining public exposure, but that exposure comes with risks. Making social media responsibly second nature is extremely important in maintaining a positive image and sense of credibility. Whether it’s your personal profile or that of your organization, it is important to act responsibly and communicate well. Social media [...]

August 4th, 2016|Autumn Prull, Commentary|

The Benefits of Online Referral Marketing

Referral marketing strategies have changed over the years. With the evolution of web based technology, people no longer refer to referral marketing as simply “word-of-mouth marketing” anymore. Between the introduction of social media platforms and digital based referral programs, to the constantly growing ecommerce industry, online referral marketing has become a competitive tool for generating [...]

July 28th, 2016|Autumn Prull, Commentary|

PR Lessons You Can Learn From Donald Trump

Donald Trump – love him or hate him – has officially won enough delegates to claim the Republican nomination for the 2016 presidential election. A businessman and reality TV star, Trump is arguably the most controversial and divisive candidate America has seen in decades. Throughout the primary election season, many people have viewed Trump as [...]

June 16th, 2016|Autumn Prull, Commentary|

Digital Advocacy on a Shoestring Budget

Digital advocacy has become one of the most powerful marketing tools of the 21st century. With technology developing at what seems to be an ever-increasing rate, it is vital to understand and, more importantly, to be able to leverage rapidly changing digital communication platforms. From smartphones and tablets to computers and game consoles, the number [...]

June 2nd, 2016|Autumn Prull, Commentary|

Kanye West: Top Controversies of 2016

Not all publicity is good publicity, as many people know, but does Kanye West? Beginning his career almost 20 years ago now… you’d think he would have learned to quit while he’s ahead, but that has definitely not been the case. From Bill Cosby, to newly emerging controversies with Taylor Swift and his new album [...]

April 8th, 2016|Autumn Prull, Commentary|